Palm Pre tagline: a critique

I keep see­ing the same adver­tise­ment for the Palm Pre on the sides of buses; the adver­tise­ment says: “Life moves fast. Don’t miss a thing.”

I under­stand what they are try­ing to say and it is a very good tagline for what they are try­ing to mar­ket but, when­ever I see it, I can’t help but think that it speaks to a sad fact of our cur­rent culture.

I wish that I could say one thing to every­one that this tagline appeals to: Not every­thing mat­ters. Relax.

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